Dravikly

Dravikly Guide

Learn how to use AI-powered friction analysis to optimize your conversion funnels and boost revenue

How to Use Dravikly

1

Enter Your URL

Input any webpage URL you want to analyze for friction

  • Landing pages
  • Signup forms
  • Checkout flows
  • Contact forms
2

AI Analysis

Our AI scans your page for conversion-killing friction

  • Analysis in under 30 seconds
  • 6 friction categories
  • Severity scoring
  • Best practice checks
3

Get Insights

Receive actionable recommendations to fix issues

  • Prioritized by severity
  • Specific fix suggestions
  • Track improvements over time
  • Export PDF reports (PRO+)

Friction Types We Detect

Form Complexity

Forms are a critical conversion point. We detect:

  • •Too many required fields
  • •Unclear or missing labels
  • •No progress indicators
  • •Poor error messaging
  • •Missing autofill support

Impact: Complex forms can reduce conversions by up to 67%

Trust Signals

Users need to trust you before converting. We check for:

  • •Missing security badges
  • •No customer testimonials
  • •Absent privacy policy links
  • •No social proof
  • •Missing company information

Impact: Trust signals can increase conversions by 42%

Page Structure

Layout and hierarchy impact conversions:

  • •Missing clear headline
  • •Weak value proposition
  • •Cluttered layout
  • •Poor visual hierarchy
  • •Too many distractions

Impact: Clear structure can increase conversions by 30%

Mobile Readiness

Most traffic is mobile. We check for:

  • •Missing viewport meta tag
  • •Fixed widths in CSS
  • •Small font sizes
  • •No touch-friendly inputs
  • •Tables used for layout

Impact: Mobile-friendly sites convert 2-3x better

CTA Quality

Your call-to-action drives conversions. We check:

  • •Unclear button text
  • •Poor contrast and visibility
  • •Multiple competing CTAs
  • •CTA below the fold
  • •No sense of urgency

Impact: Better CTAs can increase clicks by 90%

User Experience

Overall UX friction points:

  • •Confusing navigation
  • •Intrusive popups
  • •Distracting animations
  • •Unclear value proposition
  • •Information overload

Impact: Good UX can double conversion rates

How to Interpret Friction Scores

Dravikly rates your page on a scale from 0-100, where lower scores indicate less friction. Here's how to understand your score:

0-20

Excellent

Your page has minimal friction. Users can convert smoothly with very few obstacles. Keep monitoring and making incremental improvements.

21-40

Good

Your page performs well but has some minor friction points. Address the high-priority issues to optimize further.

41-60

Needs Work

Your page has moderate friction that's likely hurting conversions. Focus on the critical issues identified in your report.

61-80

Poor

Your page has significant friction issues. Many users are likely abandoning before converting. Prioritize fixes immediately.

81-100

Critical

Your page has severe friction problems. Most users are likely abandoning. This requires immediate attention and a comprehensive redesign.

Scoring Methodology

Our AI analyzes your page against best practices and industry benchmarks. Each friction point is weighted by:

  • •Severity: How much it impacts conversions
  • •Frequency: How many users are affected
  • •Fix Difficulty: How hard it is to resolve

Best Practices for Form Optimization

Do's

  • Keep forms short - Only ask for essential information
  • Use clear labels - Above or inside input fields, never beside
  • Enable autofill - Use proper input types and autocomplete attributes
  • Show progress - Multi-step forms need clear progress indicators
  • Inline validation - Show errors immediately, not on submit
  • Mobile-first design - Large tap targets, proper keyboard types
  • Clear CTAs - Action-oriented button text like "Get Started"
  • Add trust signals - Security badges, privacy assurances

Don'ts

  • Don't ask for too much - Every field reduces conversions by 11%
  • Don't use unclear placeholders - They disappear when typing
  • Don't hide required fields - Mark them clearly upfront
  • Don't use CAPTCHAs - They reduce conversions by 30%+
  • Don't reset on errors - Preserve user input when showing errors
  • Don't use generic buttons - "Submit" is less effective than specific text
  • Don't make passwords difficult - Show/hide toggle is essential
  • Don't use dropdowns unnecessarily - Radio buttons or buttons work better

Frequently Asked Questions

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